Grade 12 University/College
This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing an international business effectively. This course prepares students for post-secondary programs in business, including international business, marketing, and management.
Students are able to participate in experiential learning by visiting Western’s Ivey School of Business and completing a case study with an Ivey Professor. Students have the opportunity to build an international trade manual for a country of their choice and conduct an international trade show.